Liverpool is reportedly negotiating a new jersey sponsorship contract, and according to the latest reports, any new agreement could increase the club’s revenue.
The Reds’ current agreement with Standard Chartered, with whom they have partnered for almost a decade, is set to end in 2023.
According to The Daily Mail, the Reds’ existing sponsors, Standard Chartered, would be delighted to be associated with the club if an arrangement could be made.
Talks are ongoing with both the current sponsor and other companies, including a controversial foray into the cryptocurrency market, as Liverpool seeks an improved deal to reflect their success on the pitch.
However, it had been previously suggested by The Athletic‘s David Ornstein that the prospective new terms would be worth £35 million a year, which is lower than the existing package.
But a new report from sports finance journalist Alex Miller in the Mail has now claimed that Liverpool is now looking to double their money with an £80 million-a-year sponsorship.
Miller claims that Standard Chartered has been told the club’s price for a renewed deal, which is twice the amount last agreed upon in 2019.
It is explained that Liverpool is in an increasingly strong position not solely due to their performances on the pitch, but also due to the success of their new kit deals with Nike.
The current shirt is described as the “biggest-selling shirt in football,” with sales projected to pass two million for the first time ever this season.
Furthermore, Liverpool is in talks with a variety of potential sponsors, including “financial services, travel and tourism, consumer electronics, fast-moving consumer goods, media, cryptocurrency exchange, and blockchain.”
That will only strengthen their hand further as they seek to break a world record for shirt sponsorship, which is currently held by Real Madrid, with their partnership with Emirates bringing in around £60 million a season.
It has been previously claimed that Liverpool would look to strike a deal ahead of the summer, despite their current contract with Standard Chartered not being due to expire for another year.