A Netflix-like streaming service from the Premier League could be on its way, premier league new chief executive, Richard Masters, revealed.
He confirmed that the Premier League had considered launching its own digital service – streaming live games to fans and other content directly in some countries.
Mr. Masters disclosed this during the TV bidding process for the 2019-22 seasons, according to him the option would allow the Premier League to charge directly for a “Premflix” channel rather than sell the rights to TV companies – was on the table for the 2022-25 seasons.
During the last process we spent quite a lot of time and invested a lot of recourse in building out our expertise and capacity in ‘direct consumer.
‘We considered whether strategically it would be the right time to test a few markets then and decided not to. We were ready last time and we will be ready next time should the opportunity arise. Eventually, the Premier League will move to a mix of direct-to-consumer and [traditional] media rights sales.”Richard Masters
Currently, Premier League makes £3.1bn a year from TV rights, of which Half of it comes from foreign buyers.
However, launching its own streaming service in some territories could lead to substantial rises in revenue.