Global telecoms brand Three has agreed to continue as Chelsea’s main jersey sponsor after terminating their formal suspension of association with the club.
After the UK government sanctioned former owner Roman Abramovich for his ties to Russian President Vladimir Putin during the invasion of Ukraine, Three, which had sponsored Chelsea since 2020, terminated relations with the team in March.
The company requested that its logo be removed from Chelsea’s shirts and from the stadium, but it is now willing to restore sponsorship.
Despite Three’s request, Chelsea continued to display the company’s logo on their shirts until the end of the season since the sanctions prohibited shirt maker Nike from giving the team fresh unsponsored shirts.
However, with Todd Boehly, co-owner of the Los Angeles Dodgers, overseeing the £4.25 billion acquisition of Chelsea in May, Three feels like restarting their sponsorship of Chelsea, with the club confirming the news on their website on Thursday.
John Rogers, Chelsea’s head of global partnerships, said: “Following the recent pause in their activities, the Club is pleased to have resumed our work with Three and we look forward with excitement to the start of the new season, together.
“We would like to thank all Club partners for their support now and in the future.”